Local Brazilian conservation organisation, *Fundação O Boticário*, have recently partnered with the World Land Trust, and we are discussing with them a new initiative to protect and restore* Araucaria Moist Forests* within the Atlantic Forest in the southern Brazilian states of Santa Catarina and Parana. This initiative in based on the principle that whilst the conifer Araucaria angustifolia itself may not be endangered the forest type it dominates has been greatly reduced and highly fragmented, and is threatened at an ecosystem level. Securing land will protect forest fragments that are risk from logging and clearance for agriculture.