The “*Send a Card, Save a Tree*” campaign offers everyone who cares about the world’s rainforests* the opportunity to send a free, augmented reality Christmas eCard.

For every eCard sent, Stella Artois® will secure the future of a rainforest tree located in the threatened Atlantic Rainforest in Misiones, Argentina, through the World Land Trust.

The goal is to save *one million trees* before Christmas Day, so get sending!

The eCards are available on and can be personalised with a message from the sender to the recipient. What makes these eCards so different, is that they make use of /Augmented reality/ (AR) – a pioneering new technology that allows images to spring to life in 3D from a seemingly blank surface when viewed through a web camera.

* To use the website and send an eCard you must be of legal drinking age in your country of residence.